Codie Sanchez (founder of Contrarian Thinking and author of Main Street Millionaire) believes ownership changes lives. Her mission is bold and specific: create one million business owners. But beneath that mission is a deeper argument about how taking control of your life can help you not only be more successful, but happier.
In this episode of Office Hours, Codie and I explore her philosophy of happiness, built around three requirements: progress, freedom, and ownership. We explore what those ideas can mean to each of us personally. Why earning your own money shapes your sense of agency. Why responsibility, taken voluntarily, can increase satisfaction. And why ownership is not just about assets, but about how you take responsibility for your life.
Brought to you by:
• David Protein—The most effective portable protein on the planet davidprotein.com/arthur
Where to find Codie Sanchez:
• Website: https://codiesanchez.com
• X: https://x.com/Codie_Sanchez
• Instagram: https://www.instagram.com/codiesanchez
• Facebook: https://www.facebook.com/codiesanchezbiz
• YouTube: https://www.youtube.com/channel/UC5fI3kxC-ewZ6ZXEYgznM7g
• TikTok: https://www.tiktok.com/@realcodiesanchez
• LinkedIn: https://www.linkedin.com/in/codiesanchez
• Contrarian Thinking: https://www.contrarianthinking.co
More from Codie:
Codie hosts an annual 3-day virtual workshop to help you find, buy, and build a business… and it’s happening this Feb 20-22! Come learn what Wall Street (and your boss) hope you never learn: https://contrarianthinking.biz/MSML_BDYT26.
Referenced:
• The Meaning of Your Life: Finding Purpose in an Age of Emptiness
• Main Street Millionaire: How to Make Extraordinary Wealth Buying Ordinary Businesses
• The Songhurst Matrix: A Game-Changer for Project Management
• How to Make a Few Billion Dollars
• Antoine de Saint-Exupéry’s quote about yearning for the vast endless sea
• The 6 Goleman Leadership Styles: Which Is Yours?
• The Secret To Sounding Smart? Using Simple Language
• Love Your Enemies: How Decent People Can Save America from the Culture of Contempt


