Simon Sinek is an optimist, bestselling author of Start with Why, and founder of The Optimism Company.
In this special episode of Office Hours, part of the Be Hope podcast takeover during the United Nations General Assembly, Simon joins me to explore what optimism really requires. We discuss how optimism differs from hope, why relationships help us sustain a belief in a better future, how our expectations shape others, and why pessimism has become so powerful. We also explain how leaders can turn optimism into action through a clear vision, and how each of us can become more optimistic by creating space to imagine a better future and finding a vision worth pursuing.
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Referenced:
• The Meaning of Your Life: Finding Purpose in an Age of Emptiness
• The Pursuit of Happiness with Arthur Brooks
• The U.N. General Assembly 2026
• The Power of Why | Simon Sinek
• Simon Sinek on Millennials in the Workplace
• Start with Why: How Great Leaders Inspire Everyone to Take Action
• Leaders Eat Last: Why Some Teams Pull Together, and Others Don't
• Distinguishing hope and optimism: Two sides of a coin, or two separate coins?
• What the Stockdale Paradox Tells Us About Crisis Leadership
• How to Win Friends & Influence People
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